I decided to look at two films which had been recent successes and wanted to try and analyse why this was.
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| http://www.imdb.com/title/tt1375666/ |
Inception was rated number 3 in the top rated thriller films on imdb. As a result of this rating one would presume people must have deemed a good watch. Inception is about "a world where technology exists to enter the human mind through dream invasion, a highly skilled thief is given a final chance at redemption which involves his toughest job to date."
As of January 4th 2012 Inception has made $825,532, 764.
Since reading through some reviews and articles online, one word springs to mind "clever" as one one person described it as an "architecture in cinema on every level: conceptual, visual, symbolic, clever." not many people seem to have a bad word to say about this film and personally I tend to agree with them, it delivers on all fronts, providing exactly what you expect from a thriller ".. an action thriller, a psychological drama, a con game and a puzzle picture with wonderful visual delights".
With the use of YouTube I also discovered that one the trailers for the film had picked up a considerable amount of views, a mighty 872 likes compared to a measly 27 dislikes not only this but it had over 800 comments and 500 favourites.
Not only this but i also found out that a majority of the views had from both America and Canada as well as Australia. With the video being most popular with males aged between 35-44 as well as women aged 13-17.
From all this i can see that this particular film definitely hit home with its target audience, not only this but it has appealed to a variety of different cultures as people all over the world have seen this film and given huge amounts of positive feedback. The marketing and performance of this film has nothing but boost its success and helped it get to where it is today.
The Dark Knight
The Dark Night is an action thriller and was released in 2008. As of today is ranked number 2 in the top rated thriller films of all time. The Dark Knight is where "Batman, Gordon and Harvey Dent are forced to deal with a terrorist mastermind, known only as the Joker."
As of the 1st December 2011 The Dark Night had made $1,001,921,825 worldwide.
Once again i read through some of reviews online and could only find praise for the film especially for the late Heath Ledger who played Batman's infamous rival the Joker. With someone describing the film as "simply incredible" and the acting as a "masterclass."
I also had another look on YouTube and discovered that one of the trailers had acquired a vast amount of views. It had 2,097 likes to 71 dislikes, displaying huge amounts of positive response. With other 6,000 comments, the current top comment being "This wasn't a batman movie.. it was the Joker movie!"
Unfortunately i couldn't find any videos that provided information about who the video was most popular with and where in the world it had been most viewed so i cannot comment on this.
However what i will say is this, from what i do know and have read it appears to be on a very similar track to that of inception. Providing it's audience with everything it expects and more, it has become quite clear that this is how to become successful. Not only this but large marketing also helped this film get to where it is today helping boost the films hype and buzz upon release.
Following on from all this i decide to have a look at a few of the worst rated thriller films on imdb. I had a quick look at films such as "Compelling Evidence" and "Blood Deep" it soon became quite clear to me that where Inception and The Dark Knight had provided there audience's with exactly what they expected if not more, these films had done complete the opposite with numerous people branding the films "a waste of time" and "the worst film i've ever seen."
From this I believe I have learnt a great deal in how providing an audience with what they expect and want is crucial to any success that and money seem to go a long way.
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