Blog Archive

Monday, 21 November 2011

Audience Research.. Questionnaires

Following on from previous posts in which we had written about doing focus groups and interviews we have decided to do questionnaires instead of focus groups as they were too time consuming and we felt that questionnaires would give us more precise answers relating directly to what we wanted to know and we would be able to produce graphs from the results we would get.

Therefore from looking at the questions used for our interviews we made them more suitable for a questionnaire so it wasn't too long and so people would answer it we made sure we was precise about what we needed to know and that it would be useful to us.

By using an online survey creator we made a questionnaire of six questions. By sharing the link to the questionnaire online, on social networks and our blog we were able to get many filled in which was very useful.

Create your free online surveys with SurveyMonkey, the world's leading questionnaire tool.



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